PHILOSOPHY: Ruchi New York takes pride in being fashionable, ethical, and socially responsible luxury brand. It partners with mines and artisans in over 16 countries to bring expressive and exquisitely handcrafted jewelry to it’s much valued clients.
We embrace the next generation of master artisans in our workshops all over Asia as well as New York to create exceptional, hand-made pieces. We employ both traditional jewelry crafting techniques as well as new and unique methods to create a diverse range of products that embody tradition and innovation.
RUCHI New York is not only a vertically integrated brand that sources gemstones directly from the mines, but it designs and manufactures pieces in our own facilities, eliminating middlemen completely. We thrive on the challenge to offer the lowest possible price while maintaining the highest quality of work.
“Being Unique” is the very essence of our Brand! We are constantly engaged in sourcing diamonds and precious stones of unusual shapes, colors, and cuts from all around the world. We dare to experiment with uncommon ways of cutting stones and indulge in unexplored techniques of jewelry making to create unique masterpieces.
RUCHI New York is constantly evolving and innovating. Our team of fashionistas observe and speculate on trends in other parallel industries such as clothing, shoes, accessories, art, and more, keeping our brand up to date, ahead of the pack, and constantly reacting to new norms.
The beauty of individuality must be coupled with social responsibility. That is why Ruchi’s commitment to social justice is an integral part of her business. In the past, Ruchi has supported children’s education in developing nations like India by providing them with school supplies and guidance. The brand also actively supports research of rare diseases in young children. It has aided thousands of Widows and under privileged women in the war and unrest torn areas of India (Kashmir), Bolivia, Egypt, Kenya and Nigeria. Part of the proceeds from all Ruchi New York sales go to charities that support the education and welfare of women and children across the globe.